Wednesday, May 18, 2016

A Suggestion for DC's Rebirth

The news from DC today is that they have updated their comic logo.  Additionally, there was a press release from Geoff Johns, DC Chief Creative Office, in which he gave some insights into DC's upcoming Rebirth.  There were a few quotes that I really liked from Geoff.  He wrote, "To me, “Rebirth” is about how to approach mythology—about how to honor and celebrate the characters and their respective universes and embrace the values they embody. It’s about the past, the present and most importantly the future...For the DC Universe, it’s about more than just the heroes or villains we might not have seen in a while; it’s about the intrinsic values of what DC Comics and its universe stand for.  That’s epic storytelling.  That’s legacy and honoring the past, while moving it all to the future.  That’s hope." (italics are mine)  

When I thought of DCs new logo, and Geoff's desire to honor the legacy of the past while looking to the future, I had an idea!  Since DC publishes under the DC and Vertigo imprints, why not start publishing under a new imprint - Fawcett??!!

If DC started a Fawcett imprint, they could bring back the original Captain Marvel - in his own universe - starring in such titles as The Power of Shazam! or Thunderworld.  The Shazam character of the new 52 could continue under the DC imprint, but the original Captain Marvel and the values he has embodied for 75 years could once again be back in print, starring in his own adventures with the rich cast of characters his fans have loved.

If DC does start a Fawcett imprint, here's my suggestion for their logo:

Publishing under a Fawcett logo would allow DC to bring back the original Captain Marvel, embracing his past legacy while moving to the future!  


  1. Like the idea but can't follow the logic of getting round the 'front page' copyright issue simply by using a Fawcett imprint.

    1. Yes, they still couldn't title the comic as 'Captain Marvel' due to the copyright issue, but by taking him out of the DC line up they have the freedom of bringing back the classic Captain Marvel as depicted in Fawcett comics as opposed to the 'Shazam' character of the new 52.

    2. It isn't a copyright issue, it's a trademark. They can't say "Captain Marvel" on the cover. This "World's Mightiest Mortal" logo would be perfectly acceptable as long as they avoided the character name on the cover. Which is an injustice and a travesty, by the way.